Google Tag Manager and dataLayer, demystified
A solid data layer (dataLayer) is the foundation of stable analytics. I design clear technical specifications for developers and configure advanced GTM containers.
Design your dataLayerWhat is a dataLayer and why does it matter?
A dataLayer is a JavaScript structure that connects your website with your Google Tag Manager container. Instead of scraping data from the HTML (which breaks every time the design changes), GTM reads stable objects pushed by the website itself.
Documentation for developers
I deliver clear, precise event documentation in JSON format with sample code for your developers.
Server-side GTM
Moving measurement to a server (sGTM): better data security, fewer losses to ad blockers and longer cookie lifetimes. See server-side tracking.
How I work with your IT team
- Briefing: we agree which data the business needs.
- Specification: I prepare event documentation for the developers.
- Testing and QA: I verify the implementation on the staging environment.
- Deployment: I publish the tested configuration in GTM.
Need support working with developers?
I take over the technical communication and make sure the dataLayer code is right.
Let’s talk about your projectLet’s talk about your tracking.
A free consultation: you tell me what is not working, and I tell you where I would start.