Analytics without guesswork: 11 years on the same side of the data
I implement GA4, GTM, Consent Mode v2, server-side GTM and BigQuery for companies that want to make decisions on facts, not estimates. Before I started fixing analytics for clients, I ran Google Ads and Facebook Ads campaigns myself. That is why I know which data you actually need to lower your cost per acquisition.
From a hip-hop blog to GA4 implementations for e-commerce
Behind every Tag Manager setup I clean up for clients today are years of testing on live projects, not just course theory.
My first GA account in 2006
As a teenager I built HTML/CSS sites on free hosting. I ran a blog about the Poznań hip-hop scene, and that is where, out of pure curiosity, I added my first Google Analytics account.
Running ads before it was trendy
After university (event management at AIESEC and SF BCC) I joined a performance marketing agency. I ran large Google Ads and Facebook Ads campaigns when these platforms were still young in Poland, and managed a team of developers implementing tracking.
Analytics that understands the business
I am not a “paste the code” technician. Because I have run PPC campaigns myself, I know which GA4 events and dimensions your marketing team actually needs: not just what can be measured, but what is worth measuring.
Technology, traffic and clients in numbers
I do not only implement analytics for others. I design measurement environments and generate measurable traffic myself.
Early voice on GA4 in Poland
I was one of the first people in Poland to explain GA4 events and parameters on stage, at the Sprawny Marketing conference. I also run training on mobile app analytics with Firebase.
224,000 users in one year
My former blog ITIQ attracted more than 224,000 users in its record year.
From startups to corporations
I have advised companies at every stage of growth, from corporations such as Inter Cars to tech startups such as StethoMe and Blinkee, and many others whose services you have probably used. Some of this work is white-label for agencies.
Let’s talk about your data
A free, no-obligation 30-minute consultation for new clients. We talk in English or Polish on Google Meet and find out where to start.