BigQuery, SQL and automated reporting
Get past the limits of the GA4 interface (sampling thresholds, limited history, basic reports). Keep raw data in a BigQuery warehouse and build automated reports in Data Studio.
Connect GA4 to BigQueryWhy move your data to a BigQuery warehouse?
No retention limit
GA4 deletes detailed data after 14 months at most. In BigQuery the data is yours for as long as you want.
Zero sampling
Analyse 100% of transactions and events, without privacy thresholds or charts cut off by the GA4 interface.
Combining sources
Combine data from GA4, Google Ads, Facebook Ads, your ERP and CRM into one consistent financial dashboard.
Automated email reports (Apps Script)
I build scripts that generate a concise daily or weekly summary of your key KPIs (revenue, margin, ad spend, conversion rate) and send it straight to the management team by email or to Slack.
Ready to take your data work to the next level?
I will set up GA4 data streaming to BigQuery within a few days.
Order a BigQuery setupLet’s talk about your tracking.
A free consultation: you tell me what is not working, and I tell you where I would start.