The tools I use on GA4 and GTM implementations. No login required, ready to use in your company.
Data Studio, free
An automated Google Data Studio (formerly Looker Studio) report: more than 30 GA4 data quality tests, colour-coded. It runs on your own Google account, with no need to share your data with me.
Check your GA4 →Online + Excel
UTM links for websites, Google Play and the App Store with a GA4 channel preview. The Excel version adds a team UTM dictionary and a tagging audit from your GA4.
Open the builder →Download
A ready Google Tag Manager container: email and phone clicks, copied contact details, form leads and Google Ads conversions.
Get the template →Online, 2 minutes
Answer 9 questions about traffic, budget and ad platforms. You get a recommendation: Stape Gateway, Meta CAPI, full server-side GTM or nothing at all.
Open the calculator →Online + SQL for BigQuery
Check whether Google Ads and Meta receive your customers’ hashed email and phone, or the hash of an empty field or undefined. The tester shows normalisation errors and generates a ready SQL query for data in BigQuery.
Test a hash →Ta strona jest dostępna również po polsku.
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